Now it’s time to tell LinkedIn what you want your ad to do. This campaign would be for a sponsored content ad that will not be utilizing account-based marketing, targeting the US, and specific job titles and industries. When naming campaigns, we typically suggest the following naming convention: “ | | | “.Įxample campaign name: SC | Non-ABM | US | JT + Industry Choose the Campaign group you want your campaign to be part of.Select “Create” again and choose “Campaign.”.You can also add an end date, but it’s not required. Give your group a name, and start date.Click the “Create” button in your Campaign Manager Dashboard.You’ll need to create a Campaign Group before creating a Campaign or an ad. This chart outlines the differences between campaigns and campaign groups on LinkedIn: Ĭampaign Groups add an additional level in the hierarchy of your account structure, so you can more easily separate similar ads. If you’re familiar with Google Ads, this is similar to their campaign group. Once you’ve set up your account, you’ll create a campaign or campaign group.

Step 1: Create a LinkedIn Campaign Group and Campaign Ready to get started? Create a Campaign Manager account if you don’t have one already, then follow the steps below. The average ROI of LinkedIn ads is 17.60%, which is higher than Google Ads.4 out of 5 LinkedIn members are decision-makers.Ads on LinkedIn can reach more than 13% of the entire world population.What are the benefits of LinkedIn ads? Consider these stats: You can also leverage more than 200 factors to create laser-targeted ads. Ads are delivered in users’ news feed, the right sidebar, or through LinkedIn messages. LinkedIn ads allow you to target and convert business professionals around the world. How LinkedIn Ads Work - And Why You Should Use Them I’ll walk you through how to create a campaign group (and the difference between campaigns and campaign groups!), set your budget and targeting, and create your ad. If you’ve considered LinkedIn ads before but aren’t sure where to start, this step-by-step guide is for you. There are two main ways to approach LinkedIn - you can run paid advertising or you can post organic content from your LinkedIn company page. With over 706 million members in more than 200 countries, LinkedIn is one of the most effective ways for B2B businesses to reach professionals from around the world.

Linked in paid ads